THE S72 GIN

A Gin with Attitude.THE S72 GIN

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I MAKE
WHAT I LOVE

"‘S72 Gin has an original taste that is proving popular with gin lovers around the world."

In the extremely competitive gin industry, it is a difficult proposition to stand out from the crowd, but after many months of hard work perfecting the blend, S72 Gin was finally ready.

FounderSTEFAN EVERTS

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After many months of hard work...THE STORY

After a chance encounter with Belgian mountainbike world champion Filip Meirhaeghe on the ‘Eternal Fame’ TV show in 2012, Everts love for gin really blossomed and his since taken him on a five year journey to create a product worthy of his name.

Educating himself on the entire industry through reading books and tasting different flavours, it was another coincidental between his father and a local gin distillery that provided Everts with the spark to start creating the product himself.

As big fans of the star motocross rider, the distillery explained all the processes necessary to bring S72 Gin to the marketplace and then helped with all the sampling and testing, so that Everts could create the unique flavour he was looking for.

In the extremely competitive gin industry, it is a difficult proposition to stand out from the crowd, but after many months of hard work perfecting the blend, S72 Gin was finally ready.

And … about the violet flavour of the gin? Stefan discovered this by coincidence during a visit to a former sponsor whilst they were designing a motorcycle. He was offered a violet candy and Stefan was so captivated by the taste, that immediately after his homecoming, he asked the distillery to incorporate this flavor into his own gin.

Discover the botanicals.THE PREMIUM GIN

S72 Violet Flavored Gin Botanical Juniper Berry

01. JUNIPER BERRY

Juniper berry is the essential botanical in all gins.

S72 Violet Flavored Gin Botanical Rowanberry

02. ROWANBERRY

Rowanberry, this piquat red berry has inspired Celtic medicines and recipes for generations.

S72 Violet Flavored Gin Botanical Dried Coriander

03. CORIANDER

Coriander seed releases ginger, sage and lemon flavours.

S72 Violet Flavored Gin Botanical Fresh Lime

04. FRESH LIME

While we should acknowledge the word lime refers to a range of species that may not even be botanically related, the one which is generally bought around the world as a lime is the Persian Lime.

S72 Violet Flavored Gin Botanical Ginger

05. GINGER

In gins, ginger lends it’s specific bright, cooling, and slightly peppery flavor.

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06. HEATHFLOWER

This is a very local product, there are many of hectares of heath fields in Houthalen, Belgium.

S72 Violet Flavored Gin Botanical Dried Elderflower

07. ELDERFLOWER

The flavor of the elderflower is slightly honey – vanilla – jasmine – pear, and completely unlike any other flavor out there.

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08. VIOLET

This aromatic flower gives a subtle floral touch to the gin.

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09. SECRET TEA

A mixture of Chinese Tea is our ‘secret’ ingredient.

The London Spirits CompetitionLSC SILVER MEDAL 2021

The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list –  and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

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Discover the new flavour.THE LIMITED EDITION GIN

Stefan has always been someone who loves to browse through things. Scouring attics, markets,… He is like a child in a candy shop…

The same goes for his visit to the distillery. If he has time, he can be found in the infusion room. This is where his curiosity always prompts him to come up with new, sometimes crazy ideas. This time round he also hits on an enticing flavour. It doesn’t take long before he asks to make a sample. His mind is already racing: new flavour, new bottle… He is pleased with the sample. Now for a super cool bottle. The bar is set high. It not only has to be cool, but also stand out from the rest. One bottle out of a thousand. Get to know our new S72 Gin Limited Edition!

A whole new flavour, with a bubble gum taste. All that in a, in our opinion, ‘cool’ bottle. We think that we have succeeded. And what do you think?

Vanilla, blueberries with deep purple flesh, grapes, bubble gum, Juniper berry, orange and curaçao peels, angelica seed and root.

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S72 Violet Flavored Gin Botanical Juniper Berry

01. JUNIPER BERRY

Juniper berry is the essential botanical in all gins.

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02. BLUEBERRIES

Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries.

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03. ANGELICA SEED & ROOT

Angelica produces a pleasant musky scent often compared to that of juniper or coriander. It has been cultivated for ages as an aromatic bitter.

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04. VANILLA

Vanilla planifolia is a tropical orchid with an exquisite, edible fruit, the vanilla bean.

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05. GRAPES

Grapes are a type of fruit that grow in clusters of 15 to 300, and can be crimson, black, dark blue, yellow, green, orange, and pink.

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06. ORANGE PEELS

Though often discarded, orange peels are rich in important nutrients, such as fiber, vitamin C, and polyphenols.

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07. CURAÇAO PEELS

Curaçao peels are the peels of the sour orange (Citrus Aurantium Currassuviencis). Due to the presence of various bitter substances, this peel is very bitter.

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08. BUBBBLE GUM

Bubble gum is a type of chewing gum, designed to be inflated out of the mouth as a bubble.

The London Spirits CompetitionLSC BRONZE MEDAL 2022

The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list –  and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

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THERE ARE CERTAIN GINS
YOU HAVE TO DRINK.

More than once, of course.
 49
Crafted with the same blend of passion and dedication that made Stefan Everts win 10 World Motocross Championchips. Lime zest and raspberry on the nose. Violet is prominent on the palate. Finishes with notes of lemon sherbet.
 49,50

Bubblegum Gin Has Landed at S72. This deliciously balanced gin is nostalgic in taste and hugely enjoyable to those looking for a sweet and fruity gin drink to enjoy with friends and family.

COCKTAILS