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S72 ‘Legend’ Gin is produced with grain alcohol that has been distilled 5 times, through continuous column distillation. This compound gin is has a very distinctive, floral taste provided by the violet essence. Other botanicals used in the gin are juniper berry, rowanberry, coriander, fresh lime, ginger, heathflower and elderflower.
Violet flavoured
Floral taste provided by the violet essence
24 x 5cl / bottle
40% ABV
70 cl
After a chance encounter with Belgian mountainbike world champion Filip Meirhaeghe on the ‘Eternal Fame’ TV show in 2012, Everts love for gin really blossomed and his since taken him on a five year journey to create a product worthy of his name.
Educating himself on the entire industry through reading books and tasting different flavours, it was another coincidental between his father and a local gin distillery that provided Everts with the spark to start creating the product himself.
As big fans of the star motocross rider, the distillery explained all the processes necessary to bring S72 Gin to the marketplace and then helped with all the sampling and testing, so that Everts could create the unique flavour he was looking for.
In the extremely competitive gin industry, it is a difficult proposition to stand out from the crowd, but after many months of hard work perfecting the blend, S72 Gin was finally ready.
And … about the violet flavour of the gin? Stefan discovered this by coincidence during a visit to a former sponsor whilst they were designing a motorcycle. He was offered a violet candy and Stefan was so captivated by the taste, that immediately after his homecoming, he asked the distillery to incorporate this flavor into his own gin.
The S72 ‘Legend’ Gin has been an established value in the world of gin since 2017. Six years later, the delicacy that sprang from the brain of ten-time world motocross champion Stefan Everts gets a completely new look: a bottle in the shape of the number 1.
The flavor – violet – has long been in the taste. But the eye also wants something. Stefan Everts had been toying with the idea of a new, striking bottle for some time. The ball really started rolling when he sat down with designer Troy Lee. The ten-time world champion, who had already worked with the designer in his career as a motocross racer, asked the American to design a new bottle. Troy Lee came up with the idea of a bottle in the shape of the number 1. A reference to the many first places that Stefan Everts achieved in his richly filled career (ten world titles, 101 GP victories).
“I am very satisfied with the end result,” says Stefan Everts. “This bottle really catches the eye. And I also like the link with my victories. In my career I always wanted to be the best. With my gin too.”
Replica Fuel Cap
Laurel Crown
Crown with Number 72
10 Stars
Stefan's Life Motto
Troy Lee's Signature
Profile with Golden Crown
Botanicals & Tasting Notes
#1 Motocross Legend
#1 Motocross Legend: Stefan remains the record-holder with 10 world titles.
Laurel Crown: Symbolizing his many victories throughout his career.
Crown with Number 72: Represents Stefan’s birth year and race number—now a legacy for his descendants.
10 Stars: A tribute to his 10 world titles.
Life Motto: “No obstacle is too big to overcome”—a testament to Stefan’s mindset.
Troy Lee’s Signature: Signed by the designer of the bottle.
Stefan’s Profile with Gold Crown: Commemorating his 10th world title and retirement.
Botanicals & Tasting Notes: Showcasing S72 Gin’s unique flavor, praised by international judges.
Replica Fuel Cap: A nod to Stefan’s racing heritage.
S72 ‘Legend’ Gin is produced with grain alcohol that has been distilled 5 times, through continuous column distillation. This compound gin is has a very distinctive, floral taste provided by the violet essence. Other botanicals used in the gin are juniper berry, rowanberry, coriander, fresh lime, ginger, heathflower and elderflower.
Most of the botanicals have been infused or distilled separately to extract their essence, allowing them to express their qualities in the purest form.
S72 Gin has an ABV of 43% but can be enjoyed pure or on the rocks to enjoy the harmony of the different flavours to the fullest.
Tasting notes (according to London Spirits Competition): Lime zest and raspberry on the nose. Violet is prominent on the palate. Finishes with notes of lemon sherbet.
The full story of Of the S72 spirits started in 2016. My dad had to deliver goods to the Limburg distillery Massy. After a brief chat, he told them I have a strong interest in gin and have quite a collection. The reply he got was that as a distillery, they produce a lot of ‘private label’ gins in small batches.
My curiosity was piqued. So, I made an appointment and asked if I could make my own gin, as a business gift. And that is where the story begun…
Discover the London Tasting Awards 2025, an exceptional event that celebrates the excellence of Wines, Beers and Spirits. The aim is to highlight superior quality products, by bringing together passionate amateurs and seasoned experts within our juries. Together, they explore and reward the samples that will delight the most demanding palates.
S72 Gin ‘The Legend’ was rewarded a SILVER MEDAL in the Category :
Infused & Aromatised Gins
The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirit brand to earn its place on a retailer’s shelf or a restaurant’s spirits list – and then vitally stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.
