S72 NEWS

S72 Gin announces new bottle design!

27 August 2023by vierthom

New Bottle Design !

The S72 ‘Legend’ Gin has been an established value in the world of gin since 2017. Six years later, the delicacy that sprang from the brain of ten-time world motocross champion Stefan Everts gets a completely new look: a bottle in the shape of the number 1.

S72 GIN NUMBER 1 - TOP
S72 GIN NUMBER 1 - SIDE 1
S72 GIN NUMBER 1 - SIDE 2
S72 GIN NUMBER 1 - BACK

The nr 1. Stefan is and still remains the nr 1 in motocross. Even though they came close, he is still the record holder with 10 world titles.

  • The laurel crown surrounding the logo. A reference to the many victories Stefan was allowed to achieve in his career.
  • The crown with the number 72. The well-known logo of S72 Gin. 72 referring to Stefan’s year of birth and the race number he drove in the last years of his career. This number may even only be pinned by Stefan’s descendants.
  • At the bottom of the 10 stars. The 10 world titles won
  • Quote on the right side. Stefan’s written life motto. A thinker. It’s about always looking ahead and no obstacle is too big to overcome. Even a chameleon can surf the waves of the sea, if only he has enough willpower.
  • Signature of the bottle’s initial designer, Troy Lee on the left side.
  • At the back. Stefan’s profile with gold crown. After winning his 10th world title and also the year of his retirement, he was celebrated and put a golden crown on his head.
  • On the back you will also find the botanicals of the S72 Gin and a ‘taste’ note that the jury members of an international competition wrote about this gin.
  • Finally at the top of the stop. A replica of the former fuel cap.

Did you discover all these details and references?

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